The World’s Largest Library of more than 5,000 Business Book Summaries
Free marketing downloads
Celebrity Blogging (Monday, 21.12.09 @ 04:10 AM)>> mehr lesen
The Google Traffic Pump System (Sunday, 20.12.09 @ 08:55 AM)
>> mehr lesen
getAbstract: Newest Summaries
Baked InUse innovation to “bake” marketing into products so they will sell themselves.
>> mehr lesen
Tuned In
To be a winner like Apple Starbucks and FedEx, make your product resonate with its customers.
>> mehr lesen
Mojo
Is your magic inner Mojo working? Here’s how to get it happily back on track, no hoodoo required.
>> mehr lesen
Top Notch Executive Resumes
The first step in getting the executive job you want is writing a résumé that will make you stand out and be noticed.
>> mehr lesen
The New Language of Marketing 2.0
The future of marketing: Use Web 2.0 capabilities with traditional marketing to discover the six-step ANGELS method.
>> mehr lesen
The Social Factor
Social networking is not just for kids. It’s the way to go to market with your products and services.
>> mehr lesen
The Career Salesperson
If you are an older salesperson, treat your many years of experience in sales as an asset, not a liability.
>> mehr lesen
Communications Skills for Project Managers
On large projects, good communications can unite your team and promote your goals. And bad communications? Don’t ask.
>> mehr lesen
What Would Google Do?
How Google is changing the world one search at a time. And how its rules can make you more open, connected and profitable.
>> mehr lesen
Upstarts
GenY entrepreneurs are starting up their own businesses right after school – high school.
>> mehr lesen
Healing the Wounds
When layoffs are the norm, people must prepare independently for sequential jobs and organizations must rebuild.
>> mehr lesen
The Aid Trap
Giving poor countries money makes them dependent. Promoting business development actually helps them develop.
>> mehr lesen
getAbstract: Top Downloads
The 5 Essential People SkillsTo learn effective assertiveness, turn to Dale Carnegie’s teaching organization. Start with five necessary people skills.
>> mehr lesen
Think Twice
Neither logic nor a dartboard will help you make the best decisions; you need a combination of the two.
>> mehr lesen
Blue Ocean Strategy
To be in the same boat as Starbucks and Curves, sail your "blue ocean strategy" into uncharted, uncontested waters.
>> mehr lesen
Managing
You can’t learn to manage by reading books (even this one); it’s a skill that arises from experience.
>> mehr lesen
The 7 Habits of Highly Effective People
To be highly effective, just initiate, focus, prioritize, connect, cooperate, improve yourself and let others win. Whew.
>> mehr lesen
Spent
Evolutionary psychology sheds light on marketing: The items people buy send signals about their identity.
>> mehr lesen
Emotional Intelligence for Managing Results in a Diverse World
The diversity of today’s workplace has an emotional impact. Build your EQ and boost your ability to lead a diverse team.
>> mehr lesen
Free
Witty, informative treatise on why giving things away for free makes money: understanding the new economic model.
>> mehr lesen
How to Instantly Connect with Anyone
To connect to others, make them feel good about themselves in 96 different ways.
>> mehr lesen
Effective Apology
Contrary to the popular movie Love Story, maintaining great relationships sometimes does mean having to say, “I’m sorry.”
>> mehr lesen
Owning Up
Board members are the ultimate corporate watchdogs, but what exactly are they watching for – and how do they do it best?
>> mehr lesen
Emotionomics
Find out what customers, employees, job candidates and others really think – not just what they say they think.
>> mehr lesen
































